To deliver the Disney promise of creating special memories that last a lifetime, Chase Card Services, a division of JPMorgan Chase & Co. [NYSE: JPM] and The Walt Disney Company [NYSE: DIS], through its subsidiary Disney Rewards LLC, announced today the launch of Disney's Premier Visa® Card from Chase. The new card offers customers ways to earn rewards twice as fast, the opportunity to now redeem toward airline travel in addition to most everything Disney, plus access to special Cardmember-only perks when visiting Walt Disney World® and the Disneyland® Resorts.

With Disney's Premier Visa Card, Cardmembers earn 2% in Disney Dream Reward Dollars® on card purchases at restaurants, grocery stores, gas stations and most Disney locations at Walt Disney World® Resort, the Disneyland® Resort, Disney Cruise Line® and Disney Store. Cardmembers earn 1% on all other purchases made with the card.

"We developed Disney's Premier Visa Card with one simple objective in mind - to deliver what Disney's customers told us was most important in a rewards credit card - earning rewards faster," said Robert Belan, General Manager, Chase Card Services. "The ability to earn 2% on every day card purchases - specifically at restaurants, gas stations and grocery stores - was a key theme from our research and we're pleased to offer that as a benefit on this new card."

In addition to being able to redeem Disney Dream Reward Dollars toward Disney hotel stays, Theme Park tickets, cruises, movie tickets and merchandise, Disney's Premier Visa Cardmembers can also redeem toward airline travel on any airline to any destination, with no block-out dates. Cardmembers simply buy airline tickets with their card and then pay themselves back by redeeming reward dollars for a credit on their monthly statement.

"Since we first launched the Disney Rewards® Visa Card in 2003, our priority has been providing a rewards program our customers can really use - including a huge variety of rewards and easy, flexible redemption," said Jennifer Cohen, Senior Vice President of Customer Relationship Management for The Walt Disney Company. "For example, we have never had block-out dates and Cardmembers can redeem toward just about anything Disney from Theme Park tickets, hotel stays, dining and cruises to toys, apparel, movies, games, books and more. Offering more rewards on everyday purchases and the option to redeem toward Disney or airline travel are two more features intended to deliver on the Disney promise of high quality at good value."

Disney's Premier Visa Cardmembers also enjoy access to amazing perks 365 days-a-year when visiting Walt Disney World® Resort and the Disneyland® Resort, including a Disney Character Meet 'N' Greet at a private Cardmember location and special savings at Disney's U.S. Theme Parks and Disney Store retail locations and at DisneyStore.com. See www.DisneyVisaPerks.com for more details.

Cardmembers can choose from eight new magical double-sided card designs featuring some of the most beloved Disney Characters including Sorcerer Mickey, Tinker Bell and Lightning McQueen. These custom designs are reserved exclusively for Disney's Premier Visa Cardmembers.

Additionally, Disney's Premier Visa Card from Chase offers the following benefits, all for a low $49 annual fee:

  • No cap on the number of Disney Dream Reward Dollars that can be earned
  • 0% APR for six months on select Disney vacation packages, all Disney Cruise Line® and Adventures by Disney® vacation packages
  • 0% APR for six months on the purchase of a real estate interest in a Disney Vacation Club® Resort up to $10,000 or on a minimum add-on purchase
  • $50 onboard credit on a Disney Cruise Line® vacation
  • Dedicated 24-7 customer service team at Chase
  • Visa Zero Liability purchase protection coverage
  • Visa travel protection benefits, including emergency card replacement, travel accident insurance and baggage delay coverage
  • New Cardmembers can apply at www.getdisneycreditcard.com. Existing Disney Rewards® Visa® Cardmembers can apply for an upgrade to Disney's Premier Visa Card at www.upgrademydisneycard.com or by calling the number on the back of their card.

For more information or to apply for a new card, please visit www.getdisneycreditcard.com or call (888) 752-3788.

About The Walt Disney Company

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. Disney is a Dow 30 company and had annual revenues of about $40.9 billion in its last fiscal year.

About Chase

Chase is the U.S. consumer and commercial banking business of JPMorgan Chase & Co. (NYSE: JPM), a leading global financial services firm with assets of $2.3 trillion and operations in more than 60 countries. Chase serves consumers and small businesses through 5,400 bank branches, 16,800 ATMs, mortgage offices, and online and mobile banking as well as through relationships with auto dealerships and schools and universities. Chase also has issued more than 90 million credit cards. More information about Chase is available at www.chase.com.

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Chase Card Services
Rob Tacey, 302-282-3094
Rob.Tacey@Chase.com