Hearts on Fire and JLM Couture, Inc. Reach Licensing Agreement to Utilize the Hayley Paige Brand for Bridal Jewelry Collection
September 05, 2018 at 11:30 am
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Hearts On Fire and JLM Couture, Inc. announced that they reached a licensing agreement to utilize the Hayley Paige brand for a bridal jewelry collection. Hearts On Fire, The World's Most Perfectly Cut Diamond, known for its exceptional and consistent cut, will partner with powerhouse and of-the-moment bridal fashion designer Hayley Paige on the new Hearts On Fire by Hayley Paige Collection, set to debut in Spring 2019. Hearts On Fire will collaborate with Paige to develop the exclusive collection, which will consist of diamond engagement rings and diamond bands. The signature perfectly cut diamonds, combined with the whimsical and modern aesthetic of Paige's dresses, will translate into a unique and captivating bridal jewelry line. The collection aims to tap into Paige's extensive, enthusiastic Instagram and social media following and appeal to both brides-to-be, as well as to those who have already walked down the aisle.
JLM Couture, Inc. is a multi-label bridal house company. The Company and its subsidiaries are engaged in the designing and manufacturing traditional bridal wear and related accessories, including bridesmaid gowns. The Companyâs bridal gown collections are Alvina Valenta, Hayley Paige, Blush by Hayley Paige, Jim Hjelm, Lazaro, Tara Keely, Ti Adora, and Allison Webb. The bridesmaid collection is Hayley Paige Occasions. The Companyâs products are sold to specialty bridal shops located throughout the continental United States and Europe. Its subsidiaries include JL.M Europe, Ltd. and JLM Couture North America, Inc.
JLM COUTURE, INC. 
