JINS HOLDINGS Inc. announced on June 1, 2023, that Paul Nixon, who served at Apple Inc. (hereinafter "Apple") in many lead creative roles for approximately 18 years, including Creative Director, has joined JINS as Global Chief Creative Officer, effective the same day. Nixon brings over 25 years of design, marketing, and branding experience, most recently as a creative leader, at Apple based in Cupertino in the U.S. state of California. JINS is confident that Nixon's expertise and experience will be a major driving force in realizing JINS' innovative products, new customer experiences, and global growth going forward.

Nixon launched the iPhone website in 2007 and the iPad website in 2010, where he was a lead interactive art director for the apple.com team reflecting Apple's core values of innovation and product and storytelling. He then served as Creative Director of apple.com for nearly seven years, leading the design team in creating hundreds of innovative product websites from concept to launch that featured amazing products from Apple. He has many years of experience leading in the marketing communications department, where he also helped evaluate and execute online store, retail, and social projects over the years.

During his last three years at Apple, he helped define and design the many features and functions of the Apple Watch line of wearable products as a lead software designer on the product design team.