Jeffs' Brands Ltd. announced that it has entered into a non-binding letter of Intent in order to establish a collaboration with SuperBuzz Inc. Pursuant to the LOI, subject to the entry into one or more definitive agreements by the parties, Jeffs' Brands and SuperBuzz will collaborate on a joint project to create a software for Amazon‘s advertisement platform, based on AI technologies, including ChatGPT designed specifically for Jeffs' Brands' stores and brands, as well as opening a new line of service for marketing campaigns. Jeffs' Brands will allow SuperBuzz access to its Amazon platforms and brands, while SuperBuzz will provide Jeffs' Brands with a limited license to use its AI technologies. The collaboration is expected to yield improved targeting, maximize campaigns, and increase exposure and sales.

Also pursuant to the LOI and subject to entry into a definitive agreement, Jeffs' Brands will have the option to invest up to $2 million (in cash or its ordinary shares) in SuperBuzz, at its sole discretion, for a period of 90 days following the execution of a definitive agreements. SuperBuzz is an artificial intelligence (AI) company specializing in marketing technology. SuperBuzz has SaaS platform, which applies natural language processing to automate content creation and drive traffic.

The SuperBuzz algorithm was designed by a group of machine learning pioneers committed to improving online marketing. Marketers use SuperBuzz to harness the power of AI and create eye-grabbing content.