Data science specialist Jaywing has launched Archetype, a new technology product that uses Artificial Intelligence (AI) to generate statistical models. The product can be used for almost any predictive modelling purpose, including predicting customer behaviour or credit risk. It has also launched a new consulting service to help clients implement AI into their processes and operations. Archetype generates more powerfully predictive models, while significantly reducing the time and effort needed to create them. In particular, Archetype overcomes regulatory transparency concerns that have until now prevented the use of AI in credit scoring, a significant advancement in the risk technology market and for which Jaywing has applied for a patent. Organizations looking to make their first steps into AI-based modelling can make use of Archetype supported by Jaywing's AI consulting practice, or sign up to use the product themselves through an easily-accessible web-based interface. Jaywing's new AI Consulting service is aimed at organizations with or without established data science teams, offering specialist support from advising on the best approach to developing their AI capability, to running processes on their behalf and integrating them within an organisation, to supporting an AI build.