IZEA, Inc. announced a strategic partnership with Northwest Broadcasting. Under the agreement, the companies will launch a co-branded version of IZEA's social sponsorship platform, hosted at the domain IZEA.TV. Under the new deal, IZEA becomes the first company to connect emerging social sponsorship revenue opportunities directly to local, in-market television media inventory.

Northwest Broadcasting will be providing on-air promotion of the site via a 30-second television commercial and advertising on its website. IZEA.TV is powered by IZEA's Exchange platform, which allows IZEA's partners to co-brand or white label their own social sponsorship marketplaces. Media companies can now utilize the system to manage, sell and track social sponsorships through their owned and operated Twitter, Facebook and other social accounts, as well as to build an extended influencer network of their viewers, readers, and followers.

IZEA.TV is currently in pre-registration. Users can sign up and register their social media accounts including Twitter, Facebook, Foursquare, Instagram and LinkedIn. IZEA will be officially launching the platform for commerce later this quarter.