Itim Group plc announced that it has signed a five-year multi-million-pound contract with Assaí Atacadista with more than 300 stores. This significant contract follows the recent announcement that Assaí will be expanding its operations across multiple regions, further strengthening its market presence.Under this agreement, Assaí will leverage itim's UNIFY Price & Promotions Optimisation solution powered by Profimetrics AI to refine its pricing strategies and boost competitiveness,reinforcing its commitment to quality and affordability. Itim's UNIFY Price and Promotions Optimisation platform powered by Profimetrics AI provides its retail customers with advanced analytical capabilities to optimise prices and promotions, drive sales, and improve profitability by leveraging data-driven insights.

It now is being used by 20 retailers globally and by 6 of the top 10 Brazilian retailers, underlying its capability of adding retail value. The execution of this contract is in line with the Company's financial expectations for the current financial year.