Inuvo, Inc. Appoints Shugao Xia to Lead the Predictive Analytics Team Within Searchlinks
March 07, 2016 at 01:49 pm
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Inuvo, Inc. announced the appointment of Shugao Xia, research scientist and mathematician, to lead the predictive analytics team within SearchLinks.
Dr. Xia is a research scientist and mathematician. Prior to joining Inuvo full-time, Dr. Xia was Research Scientist at the Applied Mathematics Research Center at Delaware State University, Postdoctoral Research Fellow at the Albert Einstein College of Medicine and Visitor Researcher at the Department of Radiology at the University of Pennsylvania. Dr. Xia has authored 12 publications and has Ph.D in Applied Mathematics from Delaware State University.
Inuvo, Inc. is an advertising technology and services business selling information technology solutions to brands, agencies and large consolidators of advertising demand. Its products and services use analytics, data and artificial intelligence in a manner that optimizes the purchase and placement of advertising in real time. These capabilities are typically sold with services both individually and in combination with each other based on client needs. These products and services include IntentKey and Bonfire. IntentKey is an artificial intelligence-based consumer intent recognition system designed to reach targeted mobile and desktop In-Market audiences with precision. Bonfire provides marketing and advertising solutions which can be provided directly to brands and where a collection of data, analytics, software and publishing is used to align advertising messages with consumers across websites online. The solution includes integration of numerous media placement partners.
INUVO, INC. 
