Infineon's secured NFC tags prevent counterfeiting and enhance brand experience
August 05, 2022 at 01:25 pm
Share
Munich, Germany - Counterfeit products have a negative impact on brands: not only do they affect revenue, but they also damage brand image with poor user experiences. In industries such as pharmaceuticals and food, counterfeit products can even pose a serious threat to consumer health and safety. Hence, companies are always on the lookout for robust anti-counterfeiting solutions. Also, in today's competitive world, customers have a variety of brands to choose from, making it essential for companies to leverage technology in order to increase brand awareness and build customer loyalty.
Infineon Technologies AG (FSE: IFX / OTCQX: IFNNY) offers secured NFC tags that meet high security requirements for proving authenticity. The NFC4TCxxx tag includes an open standard security architecture using AES-128 cryptography and is equipped with inherent resistance to physical attacks such as Differential Power Analysis (DPA) and Differential Fault Analysis (DFA). Infineon's secured NFC tags also offer a wide range of memory options, from 304 bytes to 4 Kbytes. This enables brands to store data and create customized applications to improve their customer engagement.
The tags can be programmed with brand-specific landing pages that provide additional information about the product and also show the customer a list of similar products. They can provide exclusive offers and invite to special events which helps to build a long-term relationship leading to repeat purchases. At the same time, brands can use customer analytics to constantly optimize their products and marketing campaigns. By enabling two-way communication between the consumer and the brand, NFC gives a competitive advantage to various brands.
To further accelerate the deployment of brand protection applications, Infineon has launched the NFC 2Go starter kit for brand protection. The kit demonstrates consumer product authentication enabled by Infineon's secured NFC tags with an NFC smartphone. The kit includes NFC stickers, iOS and Android mobile apps, backend cloud authentication software, tag personalization tools and a user guide.
Infineon Technologies AG is one of the world's leading manufacturers of semiconductors. The group's products include power semiconductors, sensors, microcontrollers, digital, mixed-signal and analog ICs, discrete semiconductor modules, switches, interface ICs, motor-controlling ICs, RF power transistors, voltage regulators, and electronic safety components. Net sales break down by area of activity as follows:
- automotive (50.5%): semiconductor products used in the automotive industry, and memory products for specific applications for automotive, industrial, information technologies, telecommunications and consumer electronics.
- power & sensor systems (23.3%): semiconductors for energy-efficient power supplies, mobile devices, mobile phone network infrastructures, human-machine interaction as well as applications with special demands on their robustness and reliability.
- industrial power control (13.5%): semiconductor products for the conversion of electrical energy for small, medium and high-power applications, used in the manufacturing, the low-loss transmission, the storage and the efficient use of electrical energy;
- connected secure systems (12.6%): semiconductors for networked devices, card-based applications, and government documents; microcontrollers for industrial, entertainment, and household applications, components for connectivity systems, various customer support systems;
- other (0.1%).
Net sales are distributed geographically as follows: Germany (12.4%), Europe/Middle East/Africa (14.4%), China/Hong Kong/Taiwan (32.3%), Japan (10.5%), Asia/Pacific (15.9%), the United States (12.1%) and Americas (2.4%).