illumin Holdings Inc. announced the relaunch of illumin Elect with a direct, in platform integration to L2?s comprehensive voter database. This new integration dramatically reduces the turnaround time for building and utilizing custom audiences for political campaigns, revolutionizing the landscape of political campaign marketing. illumin Elect maximizes the capabilities of its existing connected journey advertising platform, facilitating efficient customization of political advertisements.

Marketers gain access to integrated social media campaigns across Facebook and Instagram, enabling tailored political campaigns that engage voters throughout the entire marketing journey. Campaigns can efficiently reach custom audiences with precise targeting options, including first-party data uploads for retargeting and Point of Interest targeting for location-based segmentation. Additionally, illumin integrates with leading email service providers, empowering campaigns to target their specific first-party donor and supporter lists accurately.

Overall, this makes illumin Elect a powerful tool for increasing ROI of every campaign.