IBM and Tennis Australia announced new and expanded data driven experiences that will enhance Australian Open 2015 for fans on site and around the world. IBM SlamTracker has been redesigned with new point-by-point data visualizations, commentary and statistics that include player and ball movement data for the first time ever at the Australian Open. IBM CrowdTracker, new for 2015, will provide fans with live match, venue and social information via ausopen.com and the official Australian Open apps.

Robust data driven fan experiences enhance the tournament around the world and on site IBM SlamTracker has been redesigned for the 2015 tournament to provide enhanced data visualization. A favorite with the fans, SlamTracker continues to feature Keys to the Match, leveraging historical data to predict key strategies for each player in a match. SlamTracker captures and analyses real time data from matches, revealing insights into player performance that impact the ebb and flow of a match.

This year, SlamTracker adds player and ball movement data to its analysis, creating a more robust picture of match and player dynamics. The newly designed interface features point-by-point data visualizations and commentary to make the analysis and insights more accessible to fans around the world. Using IBMs cloud provisioning technology Tennis Australia can scale and manage the computing capacity needed for players, officials, media and fans to get updates, view scores, watch videos, check timetables and engage with the tournament securely across digital platforms. In addition to extending the tournament to fans online and on site, IBM technology is the foundation of an operations dashboard that Tennis Australia are piloting at the 2015 tournament.

The new prototype solution will provide visual real time updates and insights and can be accessed through iPads and tablets.