HYUNDAI MOTOR COMPANY Hyundai Motor Group announced the appointment of Manfred Harrer as Executive Vice President and Head of the newly established Genesis Performance Development Tech Unit. This unit operates under the Research Development (RD) Division of Hyundai Motor Company (Hyundai Motor) and Kia Corporation (Kia). Harrer's expertise and leadership capabilities will bolster the Group's RD competitiveness and drive the development of Genesis products, while enhancing the performance of Hyundai Motor and Kia vehicles as they transition into the electrification era.
Since 1997, Harrer has accumulated 25 years of experience in the automotive and tech industry, working on diverse projects including chassis development, electronic systems, software development, full vehicle integration, and ADAS. His expertise is enhanced by his experience at leading brands such as Audi AG, BMW Group, Porsche AG, and Apple Inc. The Group anticipates Harrer's leadership will expedite its electrification transition, securing top-tier leadership in the electric vehicle (EV) era and enhancing the marketability of Hyundai Motor and Kia's products.
