Hydrofarm Holdings Group Appoints Terry Fitch as President
April 16, 2019 at 07:44 am
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Hydrofarm Holdings Group has named Terry Fitch as President of the Company. Fitch brings an array of relevant experience to Hydrofarm, including more than 20 years working in roles of increasing responsibility for the Coca-Cola Company and Coke Enterprises, where his most recent role included managing manufacturing, supply chain and sales and marketing for the multi-billion dollar Refreshment Direct and Independent Bottlers business unit.
Hydrofarm Holdings Group, Inc. is an independent manufacturer and distributor of hydroponics equipment and supplies for controlled environment agriculture (CEA). The products offered by the Company include agricultural lighting devices, indoor climate control equipment, nutrients, and plant additives used to grow, farm, and cultivate cannabis, flowers, fruits, plants, vegetables, grains, and herbs in controlled environment settings that allow end users to control farming variables including temperature, humidity, carbon dioxide, light intensity and color, nutrient concentration, and the potential of hydrogen (pH). Its CEA product categories include lighting solutions, growing media (premium soils and soil alternatives), nutrients, equipment, and supplies. The Company's brands include Active Air, Active Aqua, Aurora Peat Products, HEAVY 16, House & Garden, Gaia Green, Grotek, Innovative Growers Equipment, Mad Farmer, Phantom, PHOTOBIO, Procision, Roots Organics, Soul, and SunBlaster.