Eu Yan Sang (Hong Kong) Limited, Hung Fook Tong Group Holdings Limited and HKBN Group announced a strategic partnership where all three parties stand to gain from their resource and channel collaboration. The partnership enables all parties to leverage on each other's competitive strengths and resources, to facilitate business growth during these challenging times. Customers and employees of EYS, HFT and HKBN will also get to enjoy a wider range of valuable privileges from the partnership. Being deeply rooted in Hong Kong, EYS, HFT and HKBN believe in giving back to where their home is, by providing high quality products and services to Hong Kong customers. EYS is dedicated to innovating traditional Chinese medicine to keep it relevant to mainstream healthcare and modern lifestyles. HFT aims at advocating the benefits of natural herbal products and promoting a modern wellness concept of healthy diet and living, while HKBN delivers stable and fast broadband services at competitive prices for residential customers in Hong Kong. With this partnership, they will gain exposure at each other's extensive customer touch points, to further expand their sales channels and customer reach. Customers and employees of EYS, HFT and HKBN will get to enjoy exclusive membership /customers and employee discounts on a diversified range of product offerings at all three companies, starting from the end of July. Following HFT and HKBN's announcement on a five-year Barter and Bundle strategic partnership, EYS and HKBN also announced that they will enter a long-term strategic partnership. HKBN Enterprise Solutions will be the key telecom service provider to EYS, offering telecom and technology solutions such as high-speed broadband services to over 40 EYS retail stores in Hong Kong. In return, EYS will be settling part of its payments for HKBN's services in the form of EYS coupons, thereby extending its health and wellness solutions to HKBN's customers at a privileged price.