HubSpot announced that it has released a new integration with Zoom Video Communications, Inc. that aims to help customers have better meetings and incorporate video into their marketing, sales, and service activities. Through the integration, customers can now automatically use Zoom to host meetings scheduled from HubSpot and deliver Zoom Video Webinars inside of the HubSpot platform with a new Zoom workflow action. Zoom is the seventh HubSpot-built integration launched over the past year, joining Slack, Shopify, Stripe, YouTube, Workplace by Facebook, and Vidyard. HubSpot-built integrations connect customers to market leaders within a given category, while opening new endpoints for similar providers to integrate with the HubSpot platform. The APIs and endpoint documentation used to make these integrations are then made public so any company in the space can develop an integration specific to their tools. This makes each new HubSpot-built integration a win for both service providers who want to reach HubSpot customers, and HubSpot customers looking to integrate all of their existing providers onto one platform. With the native Zoom integration, HubSpot customers can: Connect Zoom to the HubSpot meetings tool to automatically host meetings with Zoom. Once connected, Zoom video meetings become the default configuration for a given meetings link. The connection also allows users to schedule Zoom-hosted meetings from the CRM in one click. Host and promote Zoom webinars from HubSpot. Customers can now build a HubSpot landing page and form for a scheduled webinar, and have the form-fill trigger a new workflow action that adds the contact to a Zoom webinar list as a registered participant. When registering a contact, Zoom automatically sets a webinar ID property which can be used in emails to provide dial-in information.