Huayi Brothers Media Corp. announced earnings guidance for the first half of 2013. For the first half of 2013, the company reported that it expected its net profit to soar between 270% and 300% year on year in the first half of 2013.

The company's net profit was estimated at RMB 390 million to RMB 422 million in the period. In the first half of 2012, the company's net profit was RMB 105 million. The strong profit growth was due mainly to good box office sales from the movie Journey to the West: Conquering the Demons and an RMB 255 million of non-recurring profit.