Additionally, Havas has chosen WebMD as the exclusive distribution partner for Havas Drive's Virtual Convention Booth(TM) offering. Havas will market the Virtual Convention Booth to pharmaceutical companies looking to reach physicians in innovative ways, and the booth will be available on Medscape from WebMD, the leading provider of health information for physicians and healthcare professionals. Medscape from WebMD generates more than 1.5 million physician visits per month.
"Recognizing a seismic shift in the way people communicate, the Euro RSCG
Worldwide network recently realigned its structure. By placing 'digital at the
core' of our business, we are able to provide seamless through-the-line
solutions for our clients that enable them to stay ahead of the changing
communications landscape," said
"Havas is continuously evolving and innovating to meet the needs of the
market. WebMD is pleased to be collaborating with Havas as an important
agency partner on the Virtual Convention Booth," said
Havas Drive's core services are built around a suite of virtual interactive solutions (VI Solutions Suite(TM)) that create engaging and intense virtual branding environments. The VI Solutions Suite(TM) includes:
-- Virtual Convention Booth(TM) - a 3-D booth, distributed on Medscape, where physicians can experience the convention booth as if they were at the live event
-- Virtual Hospital(TM) - a highly immersive interactive experience that will surround hospital-based physicians, pharmacists, and administrators to deliver core brand clinical messages and showcase gaps in patient transitions of care
-- Virtual Detail(TM) - an offering that allows a virtual sales rep to deliver a brand detail in a 3-D environment. The experience can be delivered live or remotely via the Web or CD-ROM
About Havas
Havas (Euronext Paris: HAV.PA) is a global advertising and communications
services group. Headquartered in
Further information about Havas is available on the company's website: www.havas.com
About WebMD
WebMD Health Corp. (Nasdaq: WBMD) is the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and health-focused publications. WebMD Health Corp. is a subsidiary of HLTH Corporation (Nasdaq: HLTH).
The WebMD Health Network reaches more than 50 million visitors a month through its leading owned and operated health sites that include WebMD Health, Medscape, MedicineNet, eMedicine, eMedicine Health, RxList and theheart.org.
CONTACT: Chantal Beaudry Euro RSCG Life PR 212-367-6802 Chantal.Beaudry@eurorscg.com
SOURCE Havas