On January 6, 2016 International Consumer Electronics Show opened in Las Vegas, USA. Hisense displayed its latest products including the full range of TVs which were equipped with its self-developed ULED technology, the latest Laser Cast, Smart phones, Hisense Smart Home where Hisense products could be able to connect together just via voice control technology.

To expand brand exposure, Hisense also took advantage of its sponsorship with global sports event. In the booth, Hisense demonstrated the Red Bull Racing equipment, which attracted many fans of the F1 race. In addition, as the partner of NASCAR XFINITY Series, Hisense displayed the race car on the booth and also launched the online campaign on twitter and Instagram to collect photos of fans with the show car. Winner of the campaign will win a NASCAR weekend experience at the Hisense 300 in Charlotte.

Another busy area of Hisense booth was the racing game area. Visitors could participate in the racing game and won hourly prize, daily prize and the final championship prize. The intense game and lucrative prizes attracted lots of visitors to experience.

Hisense Kelon Electrical Holdings Co. Ltd. issued this content on 2016-01-08 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 2016-01-08 09:31:15 UTC

Original Document: http://www.hisense.cn/en/news/atct_1_1/201601/t20160108_95626.html