HiPay extends its offering and puts forward MyBank, a solution of real-time bank transfer. With revenue up to EUR 19 billion and an increase close to 18% last year, the e-commerce market in Italy is on the 5(th) place in Europe. Italians are over 22 million to regularly buy online for an amount nearby €1,350 per buyer and per year. To meet the needs of the digital Italian market, HiPay wanted to give every chance to succeed to European merchants by making it possible for them to offer MyBank to Italian consumers and businesses. Launched four years ago, MyBank is already connected to more than 80% of Italian banks and is used by 12% of Italians to buy online. The payment method treats on average EUR 8 million of bank transfers per day, in both B2B and B2C contexts. With this integration, HiPay offers European merchants a real-time payment method, without any chargeback and with a performing conversion rate thanks to a smooth user experience and no transaction amount limit.