Following a multi-million-dollar renovation, the newest addition to Hilton’s upper upscale Curio Collection, The Reach Key West recently made its debut and will be the brand’s first property in the destination. The reimagined 150-room resort, owned by Park Hotels & Resorts, is positioned on the only natural sand beach in the southernmost tip of the continental U.S. in Key West. The resort also features a new oceanfront restaurant and bar, Four Marlins, with a completely modernized design that offers delicious cuisine amid sea breezes on the open-air wood deck. Keeping its original name referencing the nautical term “reaching,” a relaxed point of sail, the resort’s coastal style elements were thoughtfully designed to reflect the island’s natural beauty. Senses are engaged upon entering the bright and airy lobby where original, local artwork takes center stage, such as sculptural netting nodding to local fishermen and colorful hanging ceramic fish by local artists at Key West Pottery. Floor-to-ceiling windows connect the lobby with the hotel’s communal patio that is watched over by a larger-than-life “Gypsy Chicken” mural painted by local Cuban American muralist, street artist and painter David “DaveL” Lavernia. Inspired by DaveL’s passion for animal and environmental conservation, the mural stands as an iconic and colorful backdrop paying homage to Key West’s infamous roaming roosters. The Reach Key West, Curio Collection by Hilton re-emerged on December 1, 2019 following a multi-million-dollar renovation. Keeping its original name referencing the nautical term “reaching,” a relaxed point of sail, the 150-room resort was thoughtfully designed to embrace the island’s natural beauty and the vibrant personality of the Conch Republic. Overlooking the island’s only natural sand beach, The Reach boasts an all-day oceanfront restaurant and bar, balconies in each guest room, over 4,000 square feet of indoor event space fitness center, and the best of Key West’s watersports and beach activities. From leisure travel and unforgettable events to wedding memories that last a lifetime, The Reach offers guests and locals alike an authentic escape into the heart of Conch culture.