D-Market Elektronik Hizmetler ve Ticaret A.S. announced that Hepsiburada named Nilhan Onal as New CEO from January 1, 2023. Murat Emirdag has decided to step down from his CEO duties for personal reasons as of January 1, 2023. He will continue to lead the company and ensure a smooth transition to the new CEO, Nilhan Onal.

As of January 1, 2023, Mr. Emirdag will be a non-executive director of the Company's board of directors. Nilhan Onal joins Hepsiburada from Amazon Europe, where she spent the last seven years focused on business transformation and growth. In her last role, she also oversaw strategy, operations and technology for Amazon's European Fashion business, driving strong results.

During her time at Amazon, Nilhan also built and scaled Amazon's SWA (Amazon Shipping) business worldwide, and led a turn-around of Amazon UK Consumer Electronics and European Product Insurance businesses. Prior to joining Amazon, Nilhan Onal had over a decade of experience in managing consumer-focused businesses at Procter & Gamble in T rkiye and Europe, leading different categories, from electrical beauty to household care, across various geographies. Among many recognitions, in 2021, she was also named among top Turkish executives in 'Global Turks par excellence' conducted by Heidrick and Struggles.