HearAtLast Holdings Inc. announced the development and introduction of a new and interactive screening test for hearing. The newly developed interactive screen test has greatly enhanced an individual's ability to; at their own pace; quickly determine whether or not they require a full test by a Hearing Specialist. Some people are hesitant to take that first step to finding out whether or not they may need a hearing aid. The new device; which is in the form of a standup kiosk or a desktop model can be used in locations such as medical offices or pharmacies; will enable the user to perform a simple, non-invasive self administered evaluation. The desktop models can sit comfortably in a small area away from traffic in a pharmacy, doctor's waiting room or other relatively quiet areas frequented by people. Subsequent to finding out whether they may require further evaluation, a person simply enquires with the reception to make an appointment or ask the doctor for a location nearby for a certified test. The desktop models and kiosks have been developed by VitaSound and more importantly as a collaboration with medical professionals where it has been determined that this method of screening will also be a great tool to assist a doctor in assessing what course of action may be needed. The test is a relatively comprehensive screening mechanism that covers a range of frequencies and in most cases isolates deficiencies in any particular range. The units are sleek and user friendly and when placed in strategic locations, will also prove to be an important lead generator for all nearby HearAtLast Hearing Store locations as well as HearAtLast licensed stores. According to a report from Johns Hopkins, there are 26.7M Americans age 50 or older that have a hearing loss and 23M have untreated hearing loss. HearAtLast is trying to bridge that gap so that people with untreated loss have a more convenient system of self assessment which is the first step in addressing that loss. People will be able to access these units in a no pressure environment; self test at their own pace and this eases them into asking for professional help to correct their hearing impairment, if present.