Harte Hanks Names Joyce Karel as the First Chief Commercial Officer
January 22, 2021 at 04:33 pm
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Harte Hanks (Harte Hanks) announced that it has named highly regarded agency executive Joyce Karel as the company’s first Chief Commercial Officer. In the newly created role, Karel will be responsible for leading the company’s Marketing Services business, as well as managing clients, sales and marketing, and services across the enterprise. She will be focused on ensuring the company seamlessly delivers exceptional services for clients. She will report directly to Andrew Benett, Executive Chairman and CEO, Harte Hanks and will be based in the company’s Philadelphia headquarters office. Karel has held leadership positions at top marketing agencies including Digitas, MRM//McCann, Ogilvy & Mather and Wunderman, as well as client-side roles at Whirlpool Corporation. Her experience includes working with many of the most respected world-class brands including AT&T, Charles Schwab, FedEx, General Motors, Kimberly-Clark, Reckitt Benckiser, Sunovion Pharmaceuticals and United Airlines, among others.
Harte Hanks, Inc., together with its subsidiaries, is a global customer experience company. The Company operates through four segments: Marketing Services; Customer Care, Sales Service, and Fulfillment & Logistics Services. Marketing Services segment leverages data, insight, and experience to support clients as they engage customers through digital, traditional, and emerging channels. Customer Care segment offers responsive contact center solutions, which use real-time data to interact with each customer. Customer contacts are handled through phone, e-mail, social media, text messaging, chat, and digital self-service support. Sales Services segment enables customers to optimize their go-to-market function by offering a range of outsourced services including sales process optimization, sales play development, inbound lead qualification and outbound sales prospecting. Fulfillment & Logistics segment consists of mail and product fulfillment and logistics services.