Harte Hanks, Inc. Appoints Elizabeth Ross to the Board of Directors
January 03, 2024 at 01:00 pm
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Harte Hanks, Inc. announced this week the addition of corporate advertising leader Elizabeth Ross to the Board of Directors, effective January 2, 2024. Ross's appointment to the Board is a well-planned part of Harte Hanks' exciting growth-phase strategy, launched in 2023 with the company's 100-year anniversary and appointment of industry-veteran Kirk Davis as the new CEO. As the current CEO of Shift Paradigm, a leading growth and technology business partner, Elizabeth Ross brings decades of agency experience in B2B and B2C marketing.
She is a growth-focused executive with expertise creating concepts and driving value for some of the world's biggest brands, including Target, United Health, PepsiCo, Walmart, and Microsoft.
Harte Hanks, Inc., together with its subsidiaries, is a global customer experience company. The Company operates through three segments: Marketing Services; Customer Care, and Fulfillment & Logistics Services. Marketing Services segment leverages data, insight, and experience to support clients as they engage customers through digital, traditional, and emerging channels. Its service offerings include strategic business, brand, marketing and communications planning, data strategy, audience identification and prioritization, predictive modeling, creative development, and execution across traditional and digital channels. Customer Care segment offers responsive contact center solutions, which use real-time data to interact with each customer. Customer contacts are handled through phone, e-mail, social media, text messaging, chat, and digital self-service support. Fulfillment & Logistics segment consists of mail and product fulfillment and logistics services.