Hancock Whitney named bank senior vice president Liz Hefler as the company?s regional president for the greater New Orleans area. Hefler will lead Hancock Whitney?s commercial, middle market and corporate banking growth strategy. Senior Regional President Gary Lorio is transitioning toward retirement in January 2024.

Hefler, a longtime greater New Orleans area resident, began her banking career in 2004 with then Whitney Bank. She earned a bachelor?s degree in economics from the University of Virginia. A year later, she became a middle market banker.

Over the next nine years, she advanced in progressive roles to become a middle market team lead. Four years after Hancock Bank and Whitney Bank merged in 2015, the bank chose Hefler to lead an expanded corporate, middle market, and commercial banking team. Hefler is a graduate of the Graduate School of Banking at LSU.

She also received the 2022 Louisiana Young Banker Impact Award from the Louisiana Bankers Association.