Tampa has a new salad-centric drive-thru brand, Greenlane, thanks to a collaboration between The Culinary Edge and venture capitalist Chris Burch.

After months of research and development, during which TCE identified the target consumer, aligned on a guest-centric mission, created recipes in the test kitchen, honed a frictionless operational system and designed a standout drive-thru flagship with curb appeal, Greenlane was born, said The Culinary Edge CEO Graham Humphreys.

"With support from our team of chefs and restaurant experts, we are thrilled to bring Greenlane's vision to life by creating a 'rebellious salad for life in the fast lane,'" he said in a company press release.

Greenlane's menu features a variety of salad options available in either a bowl or a wrap, including:  

  • Golden Greek Salad – classic cucumber, tomato, feta and kalamata with croutons and red wine vinaigrette.
  • Classic Cobb Salad – a classic combination of grilled chicken, thick-cut bacon, hard-boiled egg, avocado and blue cheese with house-made ranch.
  • Ginger Sesame Crunch Salad – edamame, shredded rainbow carrots, oranges, red cabbage , roasted cashews, cilantro with zesty sesame ginger dressing.
  • MexiCali – a fusion of charred corn and jalapeno, black beans, tomato, tortilla strips and house-made chipotle ranch.

"From a culinary perspective, we started at square one and innovated the salad itself," Nikki Freihofer, director of strategy at TCE, said in the release. "We made these salads easier to eat on the go, designing 'spoonable' chopped salads that don't require any bite-building, and offering the option to get every salad in a portable wrap format. We spent time learning exactly what Greenlane's consumer wants, aiming for 'salads so flavorful, you'll forget it's a salad.'"  

Greenlane's drive-thru features a functional design, where customers drive through the experience, rather than simply around it. With a vibrant exterior design from the architecture firm Zebra, that transforms as you drive through, Greenlane was created to stand out and be as integral to the brand experience as the food, Freihofer said.

The Culinary Edge is a San Francisco-based food and beverage innovation consultancy that has worked with Starbucks, First Watch and Buffalo Wild Wings.
 

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