Gooroo Ventures Limited announced that it has signed a partnership agreement with Lexer, an Australian-based Customer Data Platform. Lexer's powerful Customer Data Platform unifies fragmented data in to enriched customer profiles using advanced analytics to improve decision making, customer service and marketing effectiveness. The Agreement allows Lexer to implement Gooroo ColourGridTM segments within its platform, and market and sell Gooroo ColourGridTM segments to its blue-chip portfolio of clients across Australia and United States. The commercial model will incorporate an upfront cost to build insights plus an ongoing volume-based fee for the enrichment of the client's customer data on Lexer's platform with a unique Gooroo ColourGridTM segment. This Agreement marks the first time Gooroo Marketing Solutions has been applied to a Customer Data Platform. Gooroo's ColourGridTM segments will deliver deeper insights, more targeted advertising, allowing for increased advertiser return on marketing spend through conversions and sales.