Vireo Health International, Inc. Announces Executive Promotions
November 25, 2020 at 12:20 pm
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Vireo Health International, Inc. announced the promotions of Christian Gonzalez to the role of Chief Operating Officer and Patrick Peters to the role of Executive Vice President of Retail. As Chief Operating Officer, Mr. Gonzalez will lead the Company's nationwide manufacturing, retail, and product development teams. Christian joined Vireo in 2018 as General Manager in Pennsylvania and since then has overseen major capacity expansion projects and helped optimized manufacturing efficiencies at Vireo's cultivation and processing facilities in Minnesota, New York, Maryland, Arizona, and New Mexico. He is an engineer and entrepreneur with over 15 years of manufacturing experience in the medical device, pharmaceutical and aerospace/defense industries. As Executive Vice President of Retail, Mr. Peters' responsibilities include the complete oversight of Vireo's retail, ecommerce, and wholesale sales channels. Mr. Peters joined Vireo in 2019 to lead the Company's retail growth initiatives which focused on the expansion of Green GoodsTM retail store openings and re- brandings nationwide. He has over 20 years of retail marketing experience as an executive leader at brands such as Calvin Klein, Kate Spade, and Juicy Couture.
Goodness Growth Holdings, Inc. is a multi-state cannabis company. The Company has operations in four markets in Maryland, Minnesota, New Mexico, and New York. The Company is science-focused and provides patients and adult-use customers with cannabis-based products. It cultivates and manufactures pharmaceutical-grade cannabis extracts and sells its products at both Company-owned and third-party dispensaries to qualifying patients and adult-use customers. It has developed proprietary cannabis strains, cultivation methods, carbon dioxide extraction, ethanol extraction, and other processes related to the production, refinement, and packaging of cannabis products. The Company manufactures, assembles, and packages cannabis finished goods across a range of product segments, including Inhalable, Ingestible, and Topicals. Its brands include Vireo Spectrum, Vireo Selects, 1937, LiteBud, Boundary Waters, Hi-Color, Kings and Queens, and various other flower and trim brands.