TruRating, and GK Software USA, announced that they will be working together to bring even more value to GK Software customers. TruRating's original point-of-payment customer feedback software will integrate with GK's platform to provide retailers the ability to ask each customer one question at checkout. Rotated with every transaction, the questions cover a range of elements relating to the in-store experience. The simplicity of the solution means that an average of 88% of customers are happy to respond - an unheard-of response rate in the world of customer surveys and CX platforms. In addition, the integration will soon deliver a new, AI-driven opportunity to retailers - the ability to trigger different, specific questions based on customer actions, such as the brands or types of products purchased or use of a loyalty card.