PODA HOLDINGS, INC. announced that former big tobacco sales leader, Christoph Tepr ("Tepr"), has joined Poda. Tepr has accepted an upcoming employment position with the Company as Vice President of European Sales & International Expansion, which is expected to commence on January 17th, 2022. In the interim, Tepr has joined the Global Advisory Board for Poda. Tepr brings to Poda more than 15 years of commercial experience with some of the biggest tobacco and e-cigarette companies in the world, including Philip Morris, British American Tobacco, and JUUL Labs. His broad management experience has spanned sales operations, commercial deployment, brand management and professional services ? targeting customers in mature and emerging product /service segments. He has led the growth of iconic brands such as L&M, IQOS, and JUUL. At Philip Morris, Tepr held several key sales and management positions and was instrumental in deploying the IQOS product into the Swiss marketplace. At JUUL, Tepr was hired to build the Swiss commercial organization from the ground up and, together with his team, took the company to category leadership within 12 months of launch. Subsequently, he successfully restructured the German commercial organization for JUUL. Prior to this he held a commercial leadership position with British American Tobacco, focusing on commercializing and growing their Heat-not-Burn and conventional product portfolio. Pursuant to joining Poda'sGlobal Advisory Board, Tepr has entered into an advisory agreement with the Company.