Poda Lifestyle and Wellness Ltd. announced that senior Big Tobacco executive Juan Manuel (Jon) Ruiz has joined the Company as a strategic advisor. Mr. Ruiz was a key executive for Philip Morris International (PMI), for more than 15 years. In 2004, he was appointed Chief Executive Officer of Tabaqueira, a former Portuguese state monopoly that was acquired by PMI and contributed as one of PMI's top 10 EBITDA (earnings before interest, taxes, depreciation, and amortization) producers worldwide.