Funko Launches New Collection Exclusively at Target
January 11, 2018 at 01:30 pm
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Funko, Inc. announced the launch of HeroWorld, its newest vinyl collectible figures collection. The collection is exclusively available at Target and Target.com and will connect fans of all ages to their favorite iconic heroes. The new collection includes exclusive figures from multiple, leading pop culture properties, including DC Comics, Five Nights at Freddy’s, Teen Titans Go!, Power Rangers and Scooby-Doo. The four-inch vinyl figures continue in the Funko tradition of creating distinct and whimsical designs that the company believe will inspire fans to connect with their favorite pop culture content and build their collections. The HeroWorld collection features curated sets of five or two figures, retailing for $14.99 and $6.99 respectively. In addition to this exclusive new collection, Target has agreed to reveal a new, limited-edition Funko figure starting on January 5, 2018 and continuing every Friday for eight weeks.
Funko, Inc. operates as a pop culture lifestyle brand. The Company is engaged in selling a range of licensed pop culture consumer products, featuring characters from a range of media and entertainment content, including movies, TV shows, video games, music and sports. Its products are principally figures, fashion accessories, apparel, plush products, accessories, homewares, and non-fungible tokens (NFTs). Its products combine its brands and designs and aesthetic sensibilities into properties it licenses from content providers. In addition to offering multiple properties and product categories, it creates and sells a variety of brands that have their own look and feel. The Company's brand portfolio includes Core Collectibles (which include Pop! Vinyl, as well as other branded lines such as Soda, Bitty Pop!, and Pop! Yourself), Loungefly (softlines including bags, wallets, backpacks and apparel) and Other (which includes brands, such as Digital Pop! and Mondo).
FUNKO, INC. 
