Fujitsu unveiled FUJITSU U-Shop – a prototype of a unified commerce platform that brings the simplicity and convenience of mobile shopping into retail stores. An ideal solution for retailers looking for a modern-day solution to unite existing brick and mortar and online stores, this innovative, cloud-based solution is being demonstrated along with the full line of retail solutions from Fujitsu at the National Retail Federation's (NRF) Big Show in New York City at the Jacob K. Javits Center from January 15, 2017- January 17, 2017. U-shop allows customers to use their mobile phones to enhance their in-store shopping experience. Purpose-built to seamlessly integrate into retailers' existing mobile apps, U-Shop gives customers inventory and pricing information right on their mobile devices. This level of transparency and holistic view of availability helps retailers maximize in-store sales conversions by ensuring that customers can always find the exact products they want regardless of size, color or location. For example, if a customer sees a product they would like to purchase in-store, but the color they want is not there, they have the option to scan it with their smartphone, find the exact product and place the order online. In addition, U-Shop enables customers to pay for all purchases – both in-store and online – together using cash or one of many mobile payment options. If cash is being used, U-Shop transfers the transaction to an automated cash payment station, like Fujitsu's U-Scan® self-checkout. Alternately, using one of the mobile payment options eliminates the need for customers to wait in checkout lines and helps retailers minimize the number of point-of-sale units, thereby lowering in-store capex and creating more room for inventory. U-Shop can be used with a host of Fujitsu point-of-sale solutions, including U-Scan, Fujitsu Fresco™, Marketplace and GlobalSTORE® solutions, as well as FUJITSU Retail Engagement Analytics and its Wearable Alerts Solution in collaboration with Samsung. Retailers employing these solutions are rewarded with a powerful, technologically advanced platform that creates a unified in-store and online shopping experience that strengthens brand loyalty and delivers a competitive advantage.