In January 2022, Fuud launches a new beverage brand that targets the large group within gaming. Under the Legendz brand, three drinks will initially be launched. All drinks are caffeine free, sugar-free and taurine-free and will thus be able to be sold without an age limit. Through recognition in product design and game references in marketing, together with ambassador collaborations with selected profiles in gaming on platforms such as TikTok, Twitch, Youtube and Instagram, the products will have great exposure to this growing target group. The gaming market is a global phenomenon with over 2.5 billion active players, a target group that is growing rapidly. Legendz is a brand that players should feel they own, while the brand also stands for healthy gaming. In the age category 11-19 years, over 95% play amusement games, and about 60% do so daily. This age group is also the largest consumer of functional beverages, a market that in Sweden alone has a turnover of more than SEK 3.7 billion annually. The brand will initially be launched in Sweden, Finland and Norway with further internationalization during the latter part of 2022.