Frelii Inc. announced it has added two key chief officers and an EVP to enhance and strengthen its leadership team. The board director, Leslie M. Norris has been named Chief Operations Officer and Sandeep Uppal, MBA, named as Chief Administrative Officer. Yvan Aubin, CPA, CA to serve as Executive Vice President of Finance. As COO of Frelii, Norris will leverage her decades of experience as a business growth strategist, operations build-out, team development, channel programs, SOPs and compliance. She’ll handle a dual role as head of marketing and brand.
Uppal joins Frelii as its Chief Administrative Officer. He has decades of experience as CFO for various insurance companies as well as extensive experience in strategic financial planning, mergers and acquisitions, contract negotiations, and support of public registration companies.
Frelii, Inc. provides Web-based nutrition and fitness programs based on usersâ genetic data. The Company provides users personalized, deoxyribonucleic acid (DNA)-based diet and nutrition plans and identifies usersâ health risks. Users can upload their raw genetic data by logging into their 23andMe profile and the Companyâs site uploads that data for use by its artificial intelligence (AI)-based algorithm. Its products include KDIR, EZV-200, BLDB Tonic, Keotone-CoCoa and CTV. The Company provides tools, which includes personalized cookbook, meal planning, shopping lists, supplement packages and video workouts. It provides Navii, which is computer learning-based algorithm generates insight about individual genetic health risks, and assists health providers to identify and treat various health concerns. Its wellness plans feature nutrition and fitness plans, supplement recommendations, downloadable menus, recipes, and shopping lists, and virtual personal training.
FRÉLII, INC. 
