Freemelt Holding AB (publ) appoints Eric Bert to the newly created position of President of Freemelt – Americas. He will initially focus on selling and to establish sales and service capabilities to accelerate the success in the fast-growing markets in the United States and Canada. Eric Bert will start his position on March 6th, 2023.

Eric Bert has more than 35 years of disruptive technology management experience including 15 years in senior commercial leadership roles in 3D printing companies. He most recently served as Senior Vice President – Commercial at Inkbit. Prior roles included North American President of Arcam (a GE Additive company) and Senior Vice President of Global Arcam EBM Sales.

He also served as Senior Vice President of Sales at Stratasys, the largest AM equipment supplier in the world, where he built a large sales organization and lead the company's historic rapid growth period. Initially, the focus will be on selling and establish a network of sales agents and distributors for Freemelt ONE and e-MELT across the US and Canada. The next step will be to hire and build local customer service capabilities, along with an expanded direct sales team to manage and support the growing installed base of Freemelt systems at customer sites in the region.