Five9, Inc. Appoints Genefa Murphy as Chief Marketing Officer
January 11, 2021 at 02:00 pm
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Five9, Inc. announced the appointment of Genefa Murphy as the company’s new Chief Marketing Officer. Genefa joins the company from Micro Focus where as CMO she led a worldwide team who drove brand, core messaging, influencer marketing, regional and global campaigns, digital demand and sales, and technical enablement. She was also the executive sponsor for Micro Focus’ Corporate Social Responsibility Program. In her role, Genefa led her team though a transformational journey, from launching Micro Focus on the NYSE to rolling out a new enablement strategy to over 3000 worldwide sellers, to working day-to-day with customers and partners to ensure they understood the value of the Micro Focus offerings. Murphy will report directly to Trollope. In her role, she will partner with the other members of the executive team to continue to evolve the company’s brand and reputation in the Cloud Contact Center as-a-Service space.
Five9, Inc. (Five9) is a provider of cloud software for contact centers. The Company's purpose-built Virtual Contact Center (VCC) cloud platform delivers a suite of applications that enable the breadth of contact center-related customer service, sales, and marketing functions. Five9âs solution, which consists of its VCC cloud platform and applications, allows simultaneous management and optimization of customer interactions across voice, chat, e-mail, Web, social media and mobile channels, either directly or through its application programming interfaces (APIs). Five9âs VCC cloud platform matches each customer interaction with an appropriate agent resource and delivers relevant customer data to the agent in real-time through integration with enterprise applications, such as customer relationship management software, to optimize the customer experience and agent productivity. It provides its solution through a software as a service (SaaS) business model with recurring subscriptions.
FIVE9, INC. 
