FirsTime Design Limited announced the appointment of Nicole Van Den Heuvel as the new Chief Financial Officer of FirsTime and its subsidiaries. Ms. Van Den Heuvel will report directly to the Chairman and CEO, Christopher D. Bering. Ms. Van Den Heuvel joins the company from Ernst & Young, where she spent the last eight years in accounting and auditing within the manufacturing, retail and consumer products industries. Ms. Van Den Heuvel will succeed Julie Kren, who has served as it’s Chief Financial Officer since 2013. Julie will continue as a valuable member of the company team, with alternative duties and responsibilities.