Feedforce Inc. entered into an agreement to acquire 50.1% stake in Anagrams Co., Ltd from Keiji Abe for ¥1.3 billion.
January 09, 2020
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Feedforce Inc. (TSE:7068) entered into an agreement to acquire 50.1% stake in Anagrams Co., Ltd from Keiji Abe for ¥1.3 billion on January 10, 2020. Under the terms, 501 shares will be acquired as a part of the acquisition. Anagrams reported net assets worth ¥628 million, total assets worth ¥1.9 billion, operating income of ¥285 million, net income of ¥212 million and sales of ¥836 million for the year ended March 31, 2019. The transaction is expected to close on January 24, 2020. Advisory fee of ¥7 million will also be paid as a part of the acquisition.
Feedforce Group Inc is a Japan-based company mainly provides support to companies in solving their problems and improving productivity in the fields of digital marketing and e-commerce by utilizing technologies such as performance-based advertising agency, data feeds, and identity (ID) integration. The Company operates through three segments. The Professional Services segment consists of two main services, Anagrams and DF PLUS, and provides marketing support and solutions using data feeds and listings. The Software as a Service (SaaS) segment consists of three main services, Social PLUS, dfplus.io, and EC Booster, and provides social login support tools, data feed marketing management tools, and automatic ad distribution tools. The Digital Transformation (DX) segment consists of five main services, App Unity, Rewire, FRACTA, TePs, and Shippinno, and provides services to support companies' DX through e-commerce business support services using Shopify and Shopify app development.