Falcon Media House : 5 minutes with Gunnar Larsén, Global Head of Brand, Teevee

17 August 2017

1. What is exciting you most about the OTT industry currently?

I'm fascinated by the changes we're seeing in consumer behaviour - to pick and mix content ('unbundling') without cords via mobile devices opens up enormous possibilities to deliver new, targeted services that meet specific, individual needs and interests. It's a really exciting time for the industry and for consumers!

1. And what do you see as the sector's greatest challenges?

Time and expectations. Viewers are time-poor these days but always on. They want instant access to content that interests them. This means the user experience right across search, interaction, delivery and playback has to be effortless for the consumer.

1. What is the idea and ethos behind Falcon Media House?

The change in consumer behaviour and expectations really plays to our strengths. Our focus on quality-of-service for access to independent and niche content is the perfect fit for the new OTT world. And while delivering this content we're 100% committed to respecting rights-holders, and helping them maximise the potential of their assets.

1. What are your personal highlights from your career to date? How has this prepared you for your role within the Group?

Most of my highlights stem from true team achievements, big and small. Anything from solving a small but irritating problem that eluded us, to delivering comprehensive, award winning products that delight users. For Falcon to succeed, we must maintain and evolve the environment and culture that we've built where the sum is more than the individual parts.

1. What three brief points would you want to communicate to people about Falcon Media House?

• We aim to end buffering for video consumption
• We want to satisfy people's individual passions with sports and lifestyle related content
• We want to grow into a global player that delivers value to consumers anywhere

1. What geographies offer the greatest opportunity for disrupting how content is broadcast? Where will FMH and its business units have the most impact?

One of the great things about Falcon Media House is that we have the opportunity to make a real difference across any territory. Obviously, from a technology perspective, Quiptel can enable better experiences across any network, anywhere. But with our focus on independent or niche sports and lifestyle content we can also give the diaspora access to flavours of their home; think Swedish ice-hockey in the UK, or Indonesian badminton in Canada.

1. How do you relax away from Falcon Media House?

Living in London gives you access to world-class entertainment and culture every day. My family and I try to go to concerts, plays and exhibitions as much as we can. Never a dull moment!