EPAM Systems and Black Box launched an in-store dynamic advertising solution that delivers personalized ads to consumers. By utilizing facial recognition technology and pulling intelligent data, the solution will instantly target relevant ads to shoppers based on demographics, such as age and gender. According to the latest State of the Connected Customer Report, 58% of consumers say it’s absolutely critical or very important for companies to provide a personalized experience and 52% of consumers are likely to switch brands if a company doesn’t make an effort to personalize communications to them. To deploy the solution, Black Box will provide the network infrastructure, cabling, digital signage and maintenance, while EPAM will leverage its expertise in artificial intelligence, big data and analytics to make it customizable for retailers with multiple sites spread across large geographies. The advertising solution, which will be demonstrated at NRF 2018 from January 14-16 in New York City, will allow EPAM and Black Box enterprise clients to generate more revenue and reclaim market share lost to online retailers by appealing to customer’s shopping preferences.