Endeavour Group Limited Appoints Agnieszka Pfeiffer-Smith as Managing Director
July 30, 2022 at 11:15 pm
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The Chief Executive Officer of Endeavour Group, Steve Donohue announced the appointment of
Agnieszka (Agi) Pfeiffer-Smith to the role of Managing Director, Dan Murphy's. Agi is currently the Chief
Strategy Officer for Endeavour Group. Agi will commence transitioning into the new role, working closely over the coming months with
outgoing Managing Director, Dan Murphy's, Alex Freudmann, to ensure a smooth transition. Agi was appointed Chief Strategy Officer for Endeavour Group in April 2020, and has been integral to
defining Endeavour Group's future path, having been a key architect behind the development and
implementation of the Group's initial strategy, following the 2021 demerger from Woolworths. Commencing her career with Boston Consulting Group in 1998, Agi subsequently worked in strategic and
commercial roles across large corporates and private equity. Agi's extensive experience has included
working across a variety of industries, with over 10 years in Retail, including as Executive General
Manager, Safety Specialists, Wesfarmers Industrial and Safety; and GM Strategy Retail Development,
David Jones; complemented by property, banking, industrial goods, aviation and telecommunications
sector experience.
Endeavour Group Limited is an Australia-based company, which is engaged in the retail drinks and hotels business. The Companyâs segments include Retail, Hotels, and Other. The Retail segment is engaged in procurement and manufacturing of drinks for sale to customers in Australia. Its Hotels segment is engaged in provision of hotels-related goods and services, including food and drinks, accommodation, entertainment, and gaming in Australia. Its Other segment consists of various Company support functions, including corporate costs. Its brands include ALH, BWS, Dan Murphy's, endeavourX, Jimmy Brings, LANGTONS, MixIn, Paragon Wine Estates, and Pinnacle Drinks. It operates over 1,701 retail stores under the Dan Murphyâs and BWS brands, as well as specialty businesses Langtonâs, Shortyâs Liquor and Jimmy Brings, which produce and distribute brands through Pinnacle Drinks. It operates over 354 hotels, including food and drinks, accommodation, entertainment and gaming operations.
ENDEAVOUR GROUP LIMITED 
