Elliptic Labs announced it is expanding its footprint in Asia by opening a Beijing office, bringing new staff on board, and adding key executives. The company is continuing to operate its office in Shanghai, with the new additions reflecting the runaway success of INNER BEAUTYTM, its ultrasound proximity solution, among smartphone OEMs. As interest in Elliptic Labs' software is exploding, the office and staff expansion in Asia will enable the company to support large, forward-looking OEMs in China, Korea, Taiwan and Japan.

The company hired Dr. Holger Hussmann as senior vice president of technology. Most recently, he was vice president at Telenor Digital, where he oversaw WowBox software.