Elanders Group has recruited Nathalie Bödtker-Lund, currently head of operations at WIN WIN Gothenburg Sustainability Award, for the position of Sustainability Director. The recruitment signals an increased focus when it comes to sustainability issues and adds more force to Elanders efforts in developing sustainable services within Life Cycle Management and circular economy. Sustainability Director is a newly established role and a logical step as sustainability is now an integrated part of Elanders business model, according to Magnus Nilsson, president and CEO of Elanders. Nathalie Bödtker-Lund will be placed at the group headquarters but will support the group companies around the world in their sustainability work. Most recently, she has held a position as head of operations at WIN WIN Gothenburg Sustainability Award. As one of the world’s most prominent sustainably awards it has, since the year 2000, acknowledged noticeable achievements across the Globe. The award also seeks to spread knowledge about the three main areas of sustainability—ecological, economic and social—which are all crucial in order to create a more sustainable trade and industry. In her role at Elanders, Nathalie Bödtker-Lund will play an important part in the service development that is decisive to give Elanders the desired edge within the sustainability field and ensure that the company remains attractive to customers, employees and investors. Nathalie Bödtker-Lund takes up her position as Sustainability Director on April 1, 2021.