EasyLink Services Offering Webinar on Using On-Demand, Proactive Notifications to Improve the CustomerService Experience

NORCROSS, Ga., June 2, 2011 (GLOBE NEWSWIRE) -- EasyLink Services International Corporation ("EasyLink" or "Company") (Nasdaq:ESIC) (www.EasyLink.com), a global provider of cloud-based messaging services and e-commerce solutions, today announced that it will be holding a complimentary webinar titled "Using Interactive Notificationsto Improve the Customer Experience and Increase Revenue Opportunities." The webina will take place on Tuesday, June 21, 2011 at 2:00 p.m. Eastern Time. Registration and a detailed agenda is available at https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&eventid=312214&sessionid=1&key=A594DA012E89A70513983F1B2B17543C&partnerref=easylink&sourcepage=register.

Today's technology-empowered customer expects proactive communications that allow them to receive relevant messages and respond instantly and through the proper channels. As a result, forward-thinking companies have realized a competitive advantage by integrating multi-modal, event- triggered SMS, voice and email notificationsinto their customer care strategy to proactively communicate with their customers, as well as agents, partners, and other stakeholders at specific points throughout the sales cycle. These automated communication paths drive the right information to the right recipients at the right time.

Webinar speakers will present an insightful look at how enterprise organizations can improve their customer interactions utilizing a Care 2.0 methodology. They will provide a high level overview of how a Software-as-a Service (SaaS) notificationssolution provides a robust, enterprise communications strategy that creates a personalized experience for the consumer and yields measurable business value.

Key topics include: