E Ink announced the launch of E Ink Prism 3, a next generation segmented display that features dynamic color changing capabilities. E Ink Prism 3 offers product designers to choose from eight (8) colors and combine them with patterns to create rich, dynamic surfaces. Additional benefits include: Low energy consumption – E Ink's renowned bistability means that power is only consumed when displays are updated; no power is consumed once the color is displayed,Priority on personalization – Designers have the option of combining intricate patterns and colors onto the surface to further enhance their products,Thin and durable – Rugged design provides a thin and light solution for surface displays E Ink Prism 3 is the next generation E Ink Prism film, which bridges the gap between traditional static materials and digital technology with dynamically changing materials.

Fully programmable, designers can now integrate endless materials with changeable colors and patterns. At CES 2023, BMW is using E Ink Prism 3 to create a multi-colored skin on their new i Vision DEE concept car, the first use of E Ink Prism 3 in automotive applications. E Ink Prism 3 use cases span industries, with applications in appliances, retail, consumer electronics, residential applications, apparel, and industrial goods.

E Ink Prism is rugged and flexible which enables manufacturers and fabricators to cut, shape and integrate with a wide variety of substrates. Its low power consumption reduces or eliminates the need for electrical outlets and enables alternative options such as batteries and renewable energy sources. E Ink Prism 3 is part of E Ink's segmented display product line.

In this type of product, a drive line is mapped for each segment, enabling simple graphic or numerical displays. Unlike products requiring a thin film transistor (TFT), E Ink Prism 3 can be manufactured in any 2D shape, for example, a circle, triangle, or abstract shape, enhancing industrial designs. E Ink's display technology is ultra-low power because it is bistable.

Paired with digital paper's energy efficiency, E Ink is enabling its partners to disrupt industries through sustainable technologies and has been integrated into everything from eReaders to cell phones to medical wearables to logistical tags and digital signage.