- Less than one-in-ten Canadians believe we'll avoid a recession in the next 12 months
- Fewer respondents in Q4 planning to wait for home prices / interest rates to drop before buying or selling a house than in Q3
- Vast majority of employed Canadians say technology plays an important role in their day-to-day professional life, with many labelling it "very important or critical"
- Nearly half of Canadians think that lawyers and notaries would benefit from incorporating more technology into their services
According to the findings of the
High interest rates continue to impact financial well-being and spending patterns
Only 20% of Canadians feel better off financially this year than last year, down from the 25% who thought so in Q3. Conversely, the number of Canadians who say they are worse off financially today rose to 44% in Q4 from 39% in Q3. High interest rates and inflation have played a considerable role in this, as Canadians are expecting they will need to spend more on groceries (57%), gas (41%), insurance (auto, 30%; home, 28%) and rent (25%) next year than they have in the past year.
Canadians are also now more pessimistic about the overall economy in 2024, with 59% believing there will be a recession in the next 12 months - considerably higher than 54% who expected as much in Q3. Less than one-in-ten (9%) believe
"Inflation is cooling and interest rates are stabilizing, and with that Canadians are telling us that they have renewed optimism in the outlook for their housing plans," says
Positive signs for real estate market resurgence in 2024
The number of Canadians who say they plan to sell their primary residence and purchase a new one in the next 12 months increased modestly during the end of 2023, from 10% in Q3 to 12% in Q4. Additionally, the number of Canadians who had previously left the homeownership market in favour of renting but are now planning to re-enter the ownership market in the next 12 months has increased from 6% in Q3 to 8% in Q4. Finally, the number of Canadians who plan to buy an investment or income property in the next year has slightly increased from 8% in Q3 to 9% in Q4.
While Canadians appear more bullish on their real estate plans, they do not anticipate the cost of home ownership to be in their favour in 2024. More than half (52%) expect prices to increase in their areas in the next year, with 16% believing they will increase significantly. Most Canadians are also skeptical about mortgage rates becoming more manageable, with less than one-in-five (19%) saying they are expecting mortgage rates to decrease in the next year.
Canadians have embraced technology in their jobs ─ and expect their service providers to do the same
Technology has become a crucial part of our work lives as the majority of employed Canadians (87%) say it plays an important role in their day-to-day professional life, with two in three describing it as very important or critical. It is evident that people are benefiting from the use of technology and expect the same level of convenience and efficiency from the services they receive. Analytics (62%), Cloud Computing (60%), 5G (53%) and AI (45%) are the technologies that Canadians say will become increasingly important to their jobs over the next five years.
Nearly half (45%) of Canadians think that lawyers and notaries would benefit from incorporating more technology into the services they provide them/how they provide those services. Doctors (64%) and government services (63%) are the skilled service providers Canadians think would benefit most from greater adoption and deployment of technology in the services they provide.
"The role that technology plays in service delivery has moved beyond that of an enabler and an equalizer – it has become an expectation for Canadian consumers," says
About the Survey
Conducted quarterly, the Dye & Durham Canadian Pulse Report is designed to uncover trends and insights into Canadian sentiment surrounding three key areas: the economy, technology and the real estate market. The findings of the report are the result of a survey conducted by
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