Dutch Bros Inc. announced Tana Davila as its Chief Marketing Officer, effective June 12, 2023. Davila has worked in the food service industry for more than a decade and most recently served as Chief Marketing Officer at CKE Restaurant Holdings Inc., a leading QSR brand. Prior to that, she served as Chief Marketing Officer at P.F. Chang's. She holds a BA in International Studies and German and an MBA, Brand Management from Emory University.

As Chief Marketing Officer of Dutch Bros, Davila will report to President Christine Barone and serve as a member of the leadership team, overseeing brand and product marketing, creative and the Dutch Bros rewards program. Her extensive knowledge of the service industry, digital marketing, and managing marketing campaigns at scale will be crucial in Dutch Bros' next phase of growth.