Dolby Laboratories, Inc. Names Bob Borchers as Chief Marketing Officer
January 07, 2014 at 07:00 pm
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Dolby Laboratories, Inc. announced the appointment of Bob Borchers, a marketing veteran with more than 20 years of experience at companies including Apple, Nokia, and Nike, as the company's Chief Marketing Officer and Senior Vice President, reporting to President and CEO Kevin Yeaman.
Most recently, Borchers was a General Partner at Opus Capital, making early stage investments in mobile software and service platforms. Prior to Apple, Borchers spent six years at Nokia, where he cofounded and served as Vice President of Sales and Marketing for the Vertu business unit. Before his career in the mobile industry, Bob worked for Nike in Beaverton, Oregon, where he led efforts in product and service personalization.
Dolby Laboratories, Inc. is engaged in designing and manufacturing of audio and imaging hardware and software products for the cinema, television, broadcast and entertainment industries. The Company's products are used in content creation, distribution and playback to enhance image and sound quality and improve transmission and playback. Its cinema imaging products include digital cinema servers used to load, store, decrypt, decode, watermark, and playback digital film files for presentation on digital cinema projectors and software used to encrypt, encode and package digital media files for distribution. Its cinema audio products include cinema processors, amplifiers and loudspeakers used to decode, render, and optimally play back digital cinema soundtracks, including those using Dolby Atmos. The Company's other products include three dimensional glasses and kits, broadcast hardware and software. Its technology includes Dolby Atmos, Dolby TrueHD, Dolby Vision and Dolby Digital Plus.
DOLBY LABORATORIES, INC. 
