Electricals retailer
The group said
It will see the rebrand rolled out across more than 300 stores, 13,000 colleague uniforms and some 300 vehicle liveries, according to the group.
Read more: Boom time for Boohoo: Online retail unveils soaring lockdown sales
“It’s the best of the old and the best of the new. Since
He added: “We’ve worked hard to become one joined-up business and becoming Currys reflects and accelerates that.”
The move will make it easier for customers, who can “turn to Currys for all their tech needs,” Baldock said.
Read more:
Bittersweet
He admitted it is a “bitter sweet day” for brands such as Dixons, which will disappear from high streets and online under the rebrand.
“But now we can get behind a brand that will cover it all,” he said.
He confirmed there will be no store closures as a result of the name change and overhaul, and that the group’s international brands in markets such as
It forms part of a recently announced £190 million increase in investment across the group, with revamped stores, an online push, and staff training in technology among plans on the cards.
The group’s first new-look store was unveiled in Edinburgh’s
Read more: Future of high streets look bleak as the end of Covid-19 rent debt relief nears
Dixons was retained then as the brand for its online retailing operations, while it has also been used for
But the group announced plans in April to shut the 35-strong airport store business,
It also axed all its 531 standalone
The firm also recently announced plans to shut all its 81
Read more: Landlords vs retailers: What the New Look legal case means for future of CVAs
The post
© City AM, source